Sandeep Poyekar's Latest Portfolio



 






Tata New Launch: Its a Tata Neu App launch for the masses. The Tata products and services are all on one app. The excitement I captured in the Launch poster.






Celebrating bond: Crafted to match luxury hospitality, emotions and Luxury IHCL partnership in style.





IPL and Tata Neu: Designed a Tata Neu IPL Hoodie with vibrant brand illustration capturing travel tech
Fashion, Health grocery, and more in a bold iconic 'N' for employees and associates


IPL Promotions:
 Created IPL crossover promotion, where match-day excitement translated into extra
NeuCoins and increase app engagement.





Sales and Promotions: Designed the Grand sale festive yet modern aesthetic, spotlighting Tata Neu cross-category savings.
The campaign delivered clarity, urgency and reward-led shopping in one key visual.







Ideas
 that make loyalty legendary: High engagement Emailers and poster campaign yjat reminded Iconic Bollywood titles
to spark recall, for humour to encourage the generate Ideas from employees



Food delivery launch: A quirky, Bollywood movie-pun  A campaign that turned iconic film titles into food heroes,
creating buzz driving attention to Tata Neu;s new food delivery launch.



Fly smarter city by city: A geo-targeted flight sale campaign that used city-based illustrations to personalise fares and boost booking intent. Every metro has its own story own flight, and its own reason to fly smart.




Reward that start from day one: Simple CTA led experience giving new downloaders of Tata Neu app up to 300 NeuCoins.





Travel-ready Forex card experience: Created a stylish Forex Card along with a sustainable docket, both for passport and card protection, built for travellers who want functionality and fitness





One spend unlimited rewards: A launch campaign for IHCL 



 
   
Rewards cross-selling: A launch campaign showcasing how 5% NeuCoins earned on Electronics can instantly be used for buying Groceries or medicines, fashion, travel or food



High impact emailers for flights: whether ii's savings on flights or foreign travel or what ever reason you are traveling for
the emailers need to be sharp , interesting and effective.




High velocity mailers: Created and delivered 3+ targeted mailers daily across the categories.



                                                                              
Gandhi birthday, legacy made simple: Atribute campaign that linked Gandhiji's timeless flight for self reliance and Assential modern-day convenience on Tata Neu
.

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